What Is the Best Way to Invest 100K? A SmartrHoldings Guide for Modern Investors
Investors ask this every day: “What is the best way to invest 100k?”
Traditionally, the answers have been the same… real estate, the stock market, or oil and gas. But the most successful investors in today’s economy know the landscape has changed. Technology has rewritten the rules, private equity is outperforming nearly every traditional asset class, and early-stage SaaS companies are becoming the new wealth engines.
Investors literally use apps on their phone everyday, looking for new investment opportunities, but never think to invest in the apps themselves.
Below is a complete FAQ resource designed to help investors rethink where their next $100,000 should go, and how SmartrHoldings helps them position capital into high-growth, pre-IPO opportunities before the rest of the market catches on.
Frequently Asked Questions
1. What is the best way to invest 100K in today’s market?
The best way to invest 100k today is to diversify away from slow-growth, saturated markets and move into pre-IPO, technology-backed opportunities. Traditional assets still matter, but they no longer offer the explosive upside that private tech investment does.
Consider the returns:
- The average U.S. real estate investor earns 8–12% annually.
- Long-term stock market returns average 7–10% annually.
- Oil and gas is volatile and tied to global events outside investor control.
By contrast:
- Early-stage SaaS companies often grow 10x to 50x before IPO or acquisition.
- Private equity historically outperforms public markets by 3–5x over 10 years.
- Pre-IPO investors get access to value before Wall Street ever sees it.
That is why high-net-worth individuals, family offices, and institutional funds have been shifting toward platform investing, AI infrastructure, and SaaS ecosystems for years. The exact types of assets SmartrHoldings specializes in.
2. Why should investors diversify beyond real estate, stocks, and oil and gas?
Because all three sectors are now experiencing:
- High competition
- Lower margins
- Longer return cycles
- Increasing regulatory pressure
- Higher entry costs for new investors
Meanwhile, the largest wealth transfers in the next decade will come from:
- Artificial intelligence
- Cloud and software platforms
- Cybersecurity
- Automation
- Decentralized infrastructure
- Pre-IPO equity in SaaS companies
- Data-centric enterprises
The question investors should be asking is not, “Are real estate or stocks still good?”
The question is: “Do they offer the best upside for my next 100K investment?”
In most cases: no.
3. Why are pre-IPO investments one of the best ways to invest 100k?
Because pre-IPO is the only stage where:
- The valuation is low
- The growth is high
- The market hasn’t caught on yet
- Institutional capital has not forced inflation
- Early investors get meaningful ownership
Pre-IPO is where Uber, Airbnb, Facebook, Coinbase, and Stripe created their early millionaires.
By the time a company hits the public market:
- The valuation is inflated
- Most upside is already priced in
- Institutional and early investors, like the ones who invest in SmartrHoldings properties, hold the majority of shares
At SmartrHoldings, we position investors into pre-IPO SaaS and technology opportunities where:
- Revenue and/or new market disruption already exists
- Systems are already built
- Products already work
- Teams already operate
- Growth is predictable
- Valuation is still accessible
This is where exponential wealth is created.
4. What makes SaaS companies a strong investment option for a 100K allocation?
SaaS and AI-driven companies outperform traditional industries because:
- They scale faster
- They require less overhead
- They generate recurring revenue
- They grow globally without physical infrastructure
- They have incredibly high margins (70–90%)
SmartrHoldings doesn’t allow an investment in its portfolio without a minimum 300% return. SaaS is also one of the most recession-resistant business categories. Many of our partners and portfolio companies saw a 3000% increase during COVID.
While millions of people lost jobs, they went home and started small businesses using brands like Smartr.
At SmartrHoldings, many of the companies we develop, including DOMINAIT.ai, SmartrCommerce, The Smartr Marketing App, and others, are built around:
- AI automation
- Recurring subscription revenue
- Multinational scalability
- Low operational overhead
- High customer lifetime value
This is why early SaaS investors often outperform real estate and the stock market combined.

5. How does DOMINAIT.ai fit into a modern investment strategy?
DOMINAIT.ai is one of the most significant pre-IPO AI ecosystems being built today, powered by Ryker Class Intelligence (RCI), a distributed, reasoning-based intelligence model designed for global scalability.
Investors watching the AI industry know:
- OpenAI has plateaued
- Google, DeepSeek, and Hugging Face are catching up
- The AI model marketplace is fragmenting
- Hardware shortages are creating bottlenecks
- Centralized AI is losing stability
- Distributed AI systems are becoming more attractive
DOMINAIT.ai is positioned on the other side of this shift… where AI is no longer just a product, but an infrastructure layer.
This makes DOMINAIT.ai a strong contender for investors looking to allocate $100,000 into:
- AI infrastructure
- Distributed compute networks
- SaaS ecosystems
- Multi-company portfolios
- Long-term revenue models
- Pre-IPO equity opportunities
Every investor researching the best way to invest 100k eventually discovers that owning a piece of the AI revolution beats renting space in old industries.
6. How does SmartrHoldings help investors protect and grow their capital?
SmartrHoldings focuses on:
1. Multi-industry diversification
Your investment spans multiple companies, tools, platforms, and revenue streams.
2. Real, functioning companies; not concepts
Everything in the portfolio exists, works, and produces or will soon produce revenue.
3. SaaS + AI + automation
You get exposure to the fastest-growing sectors of the global economy.
4. Pre-IPO positioning
You enter before the public markets inflate valuations.
5. Strong legal, compliance, and corporate structuring
Investments are positioned under regulated, insured, and properly structured entities.
6. Recurring revenue modeling
We specialize in subscription-driven companies that scale exponentially.
7. Growth through acquisitions and internal development
SmartrHoldings builds, buys, and scales companies strategically.
For investors wanting the best way to invest 100k with minimized risk and maximized upside, this blended model is superior to traditional, stagnant strategies.
7. What types of investors benefit most from this strategy?
This is ideal for:
- Accredited investors
- Entrepreneurial investors
- Business owners
- Investors tired of slow real estate returns
- Stock market investors seeking more growth
- Oil/gas investors wanting reliability
- Tech-forward investors
- People wanting a seat in the AI and SaaS economy
If you want growth, diversification, and equity; not speculation… this model is for you. That’s why it’s best to get in early.
8. Is investing 100K into pre-IPO companies or private software companies risky?
All investments involve risk.
But not all risks are equal.
The highest risk in pre-IPO or private SaaS investing is investing in:
- untested founders
- unbuilt products
- unproven business models
- non-revenue ideas

SmartrHoldings eliminates these variables by ensuring:
- products and SaaS platforms already exist
- revenue pipelines are active
- infrastructure is already built
- AI systems are functional
- teams are operating
- customers exist today
This significantly reduces uncertainty and increases investor confidence.
9. What kind of returns can investors realistically expect?
Although past performance is not a guarantee, pre-IPO tech companies historically outperform every traditional investment category.
While real estate and stocks move in single-digit percentages, early-stage SaaS and AI companies often grow:
- 10x
- 20x
- sometimes 50x or more
Especially when the companies have:
- real revenue
- real users
- real infrastructure
- real leadership
- real momentum
SmartrHoldings is built on scalability, not speculation. This is how we can guarantee an 8 to 12% return, and up to 20% for short term investors… and why we provide high performing stock options to long term investors.
10. How can I speak with SmartrHoldings about the next steps?
Investors interested in learning more or reviewing available private SaaS, small businesses, or pre-IPO allocations can contact:
📧 info@dominait.ai
📧 legal@jasoncriddle.com
A member of our leadership team will schedule a private conversation to walk you through:
- our current portfolio
- available investment opportunities
- projected growth models
- minimum buy-ins
- diversification strategies
Final Takeaway: The Best Way to Invest 100K Is to Invest Where the Future Is Being Built
Real estate was built yesterday and the market becomes more saturated with every new fix and flip show that appears on TV.
Public stocks reflect today, and everyone makes the same returns because of the sheer amount of participation.
AI, SaaS, and pre-IPO companies build tomorrow, and reward investors who get in today.
The best way to invest 100k is to position capital in companies that will define the next decade of the global economy, not the last decade.
SmartrHoldings exists for exactly that purpose.

I am Jason Criddle, Founder of Jason Criddle & Associates, SmartrHoldings and all of its brands… Carbon, DOMINAIT.ai, RezultDriven, SmartrCommerce, SmartrHoldings, SmartrLiving, SmartrMarketing, SmartrVeterans, SmartrWomen, TheRealJasonCriddle, TVBuilderPro, TVStartupNow, and the brand that started me on my path to leadership and building wealth for others and myself, Wellness by Jason.
I’ve authored 19 books, a dozen of which, I was blessed with them becoming best sellers. I write extensively online and on all of the blogs on the websites I own, as well as Quora when I get a chance.
You can listen to me on Podcasts, many Radio shows, and occasionally see me on the news.
All I care about is serving God and my family, playing with my kids, building my legacy, and helping all of my clients become successful on their own journeys. Each platform I have built, was created for YOU, the user, customer, or affiliate, to become successful as you go through this life as well.
Connect with me on LinkedIn if you want to set an appointment or get a free consultation for your brand, or become part of our sales and leadership team.